Introducing Anna
For the first time, every family can have a helping hand. The chance we need to spend less time managing our families and more time being a part of them.
Why we need Anna
Parenting today is relentless. Kids have more activities, more commitments, more logistics than ever before. An avalanche of emails and messages about every one of them. And we're all still expected to work around the clock too. Keeping up isn't hard. It's impossible.
The only way to stay on top of it all used to be hiring someone to do it for you. A personal assistant to hold the details, catch what's coming, and never let anything slip. Now that's not just for the few. It can be for every family.
What if all those hours spent making sure the right things go in the school bag, or lying awake at 1am realizing you forgot fancy dress day, or being furious at your partner over something that was nobody's fault. What if you could just spend that time and energy with your kids? Present.
We need Anna so we can stop managing our families and get back to being a part of them.
What we believe
Building Anna. Raising kids. Same principles.
Learn by doing
Kids learn by trying things and seeing what happens. So do we. We try, we're honest about what works, and we take care of each other when things go wrong. That's how we grow.
Keep your promises
Happy families keep their word. Parent to parent, parent to child, child to parent. When we can't, we explain why and ask for help. Promises kept build trust. Trust builds everything else.
It takes a village
The old saying is under attack. Modern life makes it hard to find your village. We're building something to give that support back. No cowboys, no solo acts. It takes all of us.
Who We Are
Mother of 3 who lives the problem Anna solves. Turns out the PhD in theoretical physics and 15 years shipping apps to millions at Meta, Etsy, and Atlassian was just practice for the problem that really mattered.
Ready to lighten the load?
From scattered thoughts to organized calm. Let Anna help you reclaim your peace of mind and be more present with your family.
Get Anna's help for free for 2 weeks. No credit card required.