Privacy Policy

Thank you for choosing to be part of our community at Braid Research Inc. ("Company," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at support@hianna.ai.

This privacy notice describes how we might use your information if you:

• Visit our website at hianna.ai
• Engage with us in other related ways, including any sales, marketing, or events

In this privacy notice, if we refer to:

• "Personal Information," we are referring to information that alone or in combination with other information in our possession could be used to identify you.
• "Website," we are referring to any website of ours that references or links to this policy.
• "Services," we are referring to our Website, and other related services, including our AI-powered family assistant platform, associated software, tools, and documentation.

The purpose of this Privacy Policy is to explain to you in the clearest way possible what Personal Information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of our Services immediately. By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Beyond this Privacy Policy, your use of our Services is also subject to our Terms of Service.

Table of contents

• 1. What Personal Information do we collect?
• 2. How do we use your Personal Information?
• 3. Will your Personal Information be shared with anyone?
• 4. Who will your Personal Information be shared with?
• 5. Third-party AI Services
• 5b. Google Account data & Limited Use
• 6. Do we use cookies and other tracking technologies?
• 7. Is your Personal Information transferred internationally?
• 8. How long do we keep your Personal Information?
• 9. How do we keep your Personal Information safe?
• 10. Do we collect Personal Information from minors?
• 11. What are your privacy rights?
• 12. SMS/MMS communications
• 13. Do we make updates to this notice?
• 14. How can you contact us about this notice?
• 15. How can you review, update, or delete the data we collect from you?

1. What Personal Information do we collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect Personal Information that you voluntarily provide to us when you register an account on the Website, use our Services, or otherwise contact us. The Personal Information that we collect depends on the context of your interactions with us and the Website, the choices you make, and the products and features you use.

All Personal Information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such Personal Information.

Information automatically collected

In Short: Some Personal Information, such as your Internet Protocol (IP) address and/or browser and device characteristics, is collected automatically when you use our Services.

We automatically collect certain information when you visit, use, or navigate our Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings, and information about your activity (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports, and hardware settings).

2. How do we use your Personal Information?

In Short: We may use your Personal Information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use Personal Information collected via our Services for a variety of business purposes described below. We use your Personal Information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific grounds we rely on next to each purpose listed below.

We may use the information we collect or receive:

• To provide and maintain our Services. We may use your Personal Information to provide our Service and troubleshoot technical issues.
• To facilitate account creation and logon process. If you choose to link your account with us to a third-party account (such as your Google or Microsoft account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract.
• To post testimonials. We post testimonials on our Website that may contain Personal Information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial. If you wish to update or delete your testimonial, please contact us at support@hianna.ai and be sure to include your name, testimonial location, and contact information.
• Request feedback. We may use your information to request feedback and to contact you about your use of our Website or Services.
• To manage user accounts. We may use your information for the purposes of managing your account and keeping it in working order.
• To send administrative information to you. We may use your Personal Information to send you product, service, and new feature information and/or information about changes to our terms, conditions, and policies.
• To protect our Services. We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).
• To enforce our terms, conditions, and policies for business purposes, to comply with legal and regulatory requirements, or in connection with our contract.
• To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
• To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
• To send you marketing and promotional communications. We and/or our third-party marketing partners may use the Personal Information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing, or otherwise contacting us, we will collect Personal Information from you. You can opt-out of our marketing emails at any time (see the "WHAT ARE YOUR PRIVACY RIGHTS?" below).
• For other business purposes. We may use your Personal Information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Services, marketing, and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include Personal Information.

3. Will your Personal Information be shared with anyone?

In Short: We only share Personal Information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may share Personal Information based on the following legal bases:

• Consent: We share Personal Information for a specific purpose if you have given us specific consent to do so.
• Performance of a Contract: Where we have entered into a contract with you, we may process your Personal Information to fulfill the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
• Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

• Business Transfers. We may share or transfer your Personal Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Vendors, Consultants, and Other Third-Party Service Providers. We may share your Personal Information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. For more information, see "WHO WILL YOUR PERSONAL INFORMATION BE SHARED WITH?" below. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent, or trade any of your information with third parties for their promotional purposes.

4. Who will your Personal Information be shared with?

In Short: We only share Personal Information with the following categories of third parties.

We only share and disclose your Personal Information with the following categories of third parties. If we have shared your Personal Information based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?".

• AI Service Providers
• Website Hosting Service Providers
• Cloud Computing Services
• Customer Intelligence Platforms
• Analytics Providers

5. Third-party AI Services

In Short: We use third-party AI service providers to power our assistant features. Your data is processed to provide the Service and is not used to train AI models.

Anna uses artificial intelligence to analyze your messages, emails, calendar information, tasks, and voice input in order to provide intelligent suggestions, task management, voice interaction, and family coordination features.

To deliver these capabilities, we rely on three third-party AI providers: Anthropic, Google (Gemini), and DeepSeek. We may send message content, email content, calendar details, task information, and audio from voice interactions to these providers to generate suggestions, classify information, assist with task processing, create actionable tasks and events, and enable voice-based interaction on your behalf.

What data is shared: The content you provide to the Service, including messages, emails, calendar information, and voice audio, may be transmitted to these providers as needed to generate responses and suggestions.

How your data is protected: Data sent to our AI service providers is transmitted over encrypted connections, processed to generate a response, and is not retained by these providers for training their AI models. Our AI service providers are contractually obligated to handle your data in accordance with their published data protection policies and applicable privacy laws.

Your consent: By creating an account and using the Service, you consent to the transmission of your data to our AI service providers as described above. This processing is necessary to deliver the core functionality of the Service. If you do not wish for your data to be processed by third-party AI services, you should discontinue use of the Service.

5b. Google Account data & Limited Use

In Short: When you connect a Google account, Anna accesses your Gmail, Google Calendar, and Google Contacts only to provide the assistant features you ask for. Anna's use of this data complies with the Google API Services User Data Policy, including the Limited Use requirements.

Anna is a family assistant that works on top of the Google services you choose to connect. Connecting a Google account is optional and is initiated by you; you grant each permission on Google's own consent screen and can decline or remove any of them at any time. Sensitive permissions, such as Gmail automation and Google Contacts, are requested only when you turn on the feature that needs them, never silently. The Google data Anna accesses, and why:

• Gmail. Anna reads your recent email to surface tasks, events, reminders, and briefings, and (only when you ask and confirm) drafts and sends email on your behalf and creates, labels, or files messages and Gmail filters to keep your inbox organized. Anna never permanently deletes mail; "delete" moves a message to Trash, which Google keeps recoverable for about 30 days.
• Google Calendar. Anna reads your calendars to answer questions, brief you, and detect conflicts, and creates or edits events when you ask, showing you the change and confirming before writing anything that involves other people.
• Google Contacts. When you turn on Google Contact Sync (in Anna's Memory → People view), Anna reads your contacts' names, phone numbers, and email addresses so it can recognize the people in your life, matching names that appear in your email, calendar, and messages to the right person, and give you one unified contact list across web, mobile, and desktop. This access is read-only; Anna never edits your Google Contacts and never messages a contact without your explicit, per-message confirmation.

Limited Use. Anna's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. The Google user data Anna accesses is used solely to provide and improve the user-facing assistant features described above; it is not sold or transferred to third parties for advertising or other unrelated purposes; it is not used for advertising; and it is not used to train, develop, or improve generalized or foundation AI models. Humans do not read your Google user data except (a) with your explicit consent (for example, to troubleshoot an issue you report), (b) where necessary for security purposes such as investigating abuse, (c) to comply with applicable law, or (d) where the data has been aggregated and anonymized. Where Anna relies on third-party AI providers to operate (see Section 5), that processing is performed solely to deliver these features at your direction, the providers are contractually prohibited from using your data to train their models, and it remains subject to these Limited Use commitments.

How to revoke access. You can disconnect Google at any time from Anna's Settings, or remove only your synced contacts from Anna's Memory → People view. You may also revoke Anna's access directly from your Google Account's Third-party apps & services settings. When access is revoked, Anna stops accessing your Google data, and contacts you remove are deleted from Anna.

6. Do we use cookies and other tracking technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store Personal Information, including your browser type, operating system version, domains, IP address, the URL of the page that referred you, referring/exit pages, and information about your interactions with our Website (such as the time of your visit to our Website, page views, where you have clicked, and Website traffic trends). To learn more about cookies, please visit www.allaboutcookies.org/.

7. Is your Personal Information transferred internationally?

In Short: We may transfer, store, and process your Personal Information in countries other than your own.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your Personal Information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above) in the United States and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country.

8. How long do we keep your Personal Information?

In Short: We keep your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law.

We will only keep your Personal Information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this Privacy Policy will require us to keep your Personal Information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize such information, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

9. How do we keep your Personal Information safe?

In Short: We aim to protect your Personal Information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any Personal Information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your Personal Information, transmission of Personal Information to and from our Services is at your own risk. You should only access the Services within a secure environment.

10. Do we collect Personal Information from minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Website. If you become aware of any Personal Information we may have collected from children under age 18, please contact us at support@hianna.ai.

11. What are your privacy rights?

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your Personal Information. You may review, change, or terminate your account at any time.

In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your Personal Information, you have the right to withdraw your consent at any time. Please note, however, that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

If you are a resident in the EEA or UK and you believe we are unlawfully processing your Personal Information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you have questions or comments about your privacy rights, you may email us at support@hianna.ai.

Account information

If you would at any time like to review or change the information in your account or terminate your account, you can:

• Log in to your account settings and update your user account.
• Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service, and/or comply with applicable legal requirements.

Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. To opt-out of interest-based advertising by advertisers on our Website visit http://www.aboutads.info/choices/.

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list. However, we may still communicate with you, for example, to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. To otherwise opt-out, you may contact us using the contact information provided.

12. SMS/MMS communications

In Short: We may collect your phone number to provide SMS/MMS messaging services. Your mobile information is protected and not shared for marketing purposes.

If you choose to use our SMS/MMS messaging service, we collect your mobile phone number to send you task reminders, daily briefs, proactive notifications, and other service-related messages. Message frequency varies based on your usage and preferences. Message and data rates may apply.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All other categories of information described above may still be shared with third parties for marketing purposes as described in this Privacy Policy, but your mobile phone number and SMS/MMS messaging data will not be included.

You may opt out of receiving SMS/MMS messages at any time by replying STOP to any message you receive from us. For help, reply HELP to any message or contact us at support@hianna.ai. For more information about our SMS/MMS messaging service, please see Section 11 of our Terms of Service.

13. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

14. How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at support@hianna.ai or by post to:

Braid Research Inc.
166 Geary St. STE 1500 #2567
San Francisco, CA 94108
United States

15. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the Personal Information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your Personal Information, please email support@hianna.ai.